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	<title>Social Kemistri</title>
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		<title>The Power of Feelings</title>
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		<pubDate>Mon, 06 Aug 2012 15:30:04 +0000</pubDate>
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		<description><![CDATA[In our last blog we talked about the first two elements for the Value Triad: the Job to Be Done and the Effort involved. These form the foundation of perceived value. However they are not the whole picture, because how something makes us feel has a massive impact on how valuable we believe it to [...]]]></description>
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		<title>Audi Digital Showroom Concept</title>
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		<pubDate>Fri, 20 Jul 2012 08:01:48 +0000</pubDate>
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		<description><![CDATA[&#160; Audi launches first digital showroom in London Earlier this week I spent a couple of hours at the launch of Audi’s first digital showroom,  Audi City London. It’s located in the heart of the West End on Piccadilly, almost directly opposite the Ritz at Green Park. One of 20 planned worldwide – the next [...]]]></description>
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		<title>Why people buy drills, watches, cars and other things</title>
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		<pubDate>Mon, 16 Jul 2012 17:51:13 +0000</pubDate>
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		<description><![CDATA[&#160; &#160; In our last blog we introduced the idea of  the Value Triad. This time we&#8217;ll begin to look at it in a little more detail. The first elements that we will look at are the Job To Be Done and the Effort involved. Jobs To Be Done - Buying holes in the wall Products and [...]]]></description>
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		<title>Beauty is in the eye of the beholder!</title>
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		<pubDate>Thu, 28 Jun 2012 09:51:11 +0000</pubDate>
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		<description><![CDATA[Just like beauty, value is [entirely] in the eye [mind] of the customer. There is always a context to our appreciation: what is valuable to one person may not be so to another. These probably aren’t the first times that you’ve considered these sentiments, but they are important because the implications for customers are quite [...]]]></description>
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